CIMM Summit @ Cannes
Outcomes and attribution: the next wave.
Media & AI transformation executive
Amy Alba
Media supply chain and AI transformation executive
Helping studios, broadcasters, streamers, and digital media companies modernize content rights, licensing, scheduling, delivery, subscriptions, advertising, creative automation, measurement, and revenue for the AI era.
Trusted by leading media & tech organizations
Capgemini
CIMM
Microsoft
Adweek
The Measure
Google Cloud Next
AWS re:Invent
Thought Leadership
AI. Rights. Licensing. Measurement. Monetization. The future of media.
Amy shares practical frameworks and forward-looking insights on the intersection of agentic AI, content supply chains, data platforms, and monetization strategies shaping the next decade of media and entertainment.
Explore Topics
Microsoft @ NAB
Powering intelligent media with agentic workflows.
AWS re:Invent
Moderated panel on media, cloud, and AI transformation.
Speaking Topics
Built for panels, podcasts, video interviews, keynotes, and executive rooms.
Agentic AI in Media
How multi-agent workflows can reshape rights, licensing, scheduling, delivery, advertising, and finance operations.
Rights, Avails & Licensing
How AI can accelerate avails analysis, windowing, holdbacks, proposal packaging, and content distribution deals.
Media Supply Chain
How studios and media companies connect title metadata, localization, scheduling, traffic, delivery, and finance workflows.
Monetization Modernization
Transforming licensing, subscriptions, adtech, inventory, pricing, proposals, and revenue operations for growth.
Future of TV & Streaming
How FAST, AVOD, SVOD, scheduling, windowing, commerce media, and hybrid monetization strategies evolve.
Creative AI & Campaign Automation
How generative AI can move teams from creative brief to campaign concepts, video, and content assets faster.
Signature Framework
The AI-ready media operating stack.
Content rights and avails intelligence
AI agents for rights ingestion, avails analysis, holdbacks, obligations, windowing, and licensing constraints.
Supply chain orchestration
Title metadata, localization, scheduling, traffic, delivery, partner packages, and exception management.
Revenue and deal intelligence
Licensing proposals, ad sales packages, subscriptions, pricing, approvals, finance, rev rec, and royalty workflows.
Creative and performance optimization
Audience, attribution, outcomes, churn, title economics, creative automation, forecasting, and optimization.
Platform Proof
From industry POV to working agentic media products.
Agentic Media Intelligence
Scoped as a control plane across content, monetization, distribution, finance, and platform operations.
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Avails IQ for content licensing
Built a functional rights analysis prototype for Sony Pictures, spanning avails, proposal, and deal workflows.
Request Private DemoSource-of-truth architecture
Connects rights systems, MAM/CMS, CRM, OMS, traffic, ad servers, ERP, measurement, and warehouse layers.
Enterprise AI governance
Designs role-aware agents with audit trails, approval gates, source attribution, and operating controls.
Google Ads creative automation
Built a Google Gems prototype for ad sales teams to automate campaign creative from brief to content creation.
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Google AI Studio video agent
Created a creative AI video tool to support faster campaign ideation, video marketing, and content production workflows.
Request Private DemoCloud & AI Conference Presence
From media stages to the AI platforms powering the next operating model.
Adweek CIMM Summit
Keynote speaker on the future of media measurement with AI.
Google Cloud Next
AI, robotics, and cloud innovation shaping enterprise media transformation.
AWS re:Invent
Executive conversations on media, cloud architecture, and AI-enabled workflows.
Panel Moderator
Guiding practical discussions with leaders across technology, platforms, and data.
Cannes Lions Spotlight
In the rooms where media, marketing, measurement, and AI converge.
Cannes Lions 2024
Industry engagement, social presence, and panel visibility.
Cannes Lions is a high-signal proof point for media and marketing leadership. As Cannes Lions 2026 approaches, this recap can re-surface your perspective and presence in one of the industry’s most visible global moments.
Watch Cannes TikTok@msladycouture
Articles & Video Interviews
Featured articles, interviews, and public conversations.
Article
Agentic AI in AdTech will transform media monetization
Channel Media Solutions article on streaming hybrid revenue models.
Read Article
Video
The Measure interview: Amy Alba on the AI era of media
A media measurement conversation on AI, data, and transformation across the media value chain.
Video
YouTube interview: AI, measurement & the future of media
Watch on YouTubeInitial Consultation Use Cases
Focused advisory for media leaders moving from AI interest to operating impact.
Media supply chain AI strategy
Map where agentic AI can improve rights, licensing, scheduling, delivery, monetization, and finance workflows.
Rights and licensing workflow review
Assess avails, title metadata, windowing, holdbacks, deal proposals, approvals, and contract handoffs.
Revenue and measurement roadmap
Frame the next wave of licensing, subscriptions, ad monetization, outcomes, attribution, and title economics.
Creative AI automation sprint
Identify where campaign briefs, creative concepts, video assets, and sales enablement content can be automated responsibly.
Executive AI briefing
Translate full-stack media AI trends into boardroom-ready implications, priorities, and decisions.
Built at the intersection of media, data & technology
Capgemini Executive
Media & AI transformation executive with deep expertise across rights, distribution, adtech, data, and monetization strategy.
CIMM Leader & Research
Executive team member and contributor to industry-leading measurement research.
Global Speaker & Advisor
Frequent speaker, moderator, and advisor to media companies, platforms, and technology innovators.
Recognized Thought Leader
Featured by AdWeek, The Measure, Channel Media Solutions, and industry conferences worldwide.
On stage. On screen. In the media.
Booking
Bring a practical media and AI voice to your next decision.
Available for initial consultations, executive briefings, advisory conversations, panels, podcast interviews, industry roundtables, and keynote-style talks on AI-driven media monetization.